23 Jul What Are You Telling Your Customers?
What does your logo say about your business?
If you haven’t thought about this before, consider it now. Your logo creates an impression. It will be one of the first things your customer will see and correlate to your business.
While the design and messaging behind your brand should be your initial concern, the design’s colors play more of a role than you may think.
There’s research and science behind color and the feelings they conjure. Colors effect peoples’ emotions, therefore the implications are far reaching; hence, it becomes crucial to understand your client’s connection to colors to increase the effectiveness of the message.
WebPageFX, a web design and marketing company, researched that people make a judgment about a product in less than 90 seconds of viewing. A majority of that assessment is based on color alone. 85% of consumers cite color as the primary reason they buy a product, and 80% of consumers think color increases brand recognition.
So What Are Colors Saying?
Pantone, the industry standard on color, says red is often associated with the heat of sun and fire and is considered a high-arousal color, often stimulating people to take risks. It has been shown to stimulate the senses and raise blood pressure, and it may arouse feelings of power, energy, passion, love, aggression, or danger.
Yellow is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of optimism and hope or cowardice and betrayal.
Blue is often associated with the coolness of the sea and sky. It has been shown to calm the senses and lower blood pressure. It may stimulate feelings of trust, security, order, and cleanliness.
Orange is often associated with the heat of sun and fire and is considered a high-arousal color. It may stimulate feelings of energy, balance, and warmth.
Green is often associated with the coolness of leaves. People often associate it with nature, health, good luck, and jealousy.
Purple is generally considered a low-arousal color. It may stimulate feelings of spirituality, mystery, royalty, or arrogance.