It’s only fitting that I write about Verizon’s new logo that was unveiled on the heels of Google’s new logo. Merely one day after Google presented its simplified identity, Verizon did the same. Verizon, the nation’s largest wireless carrier, has used the same logo for fifteen...
Google, a brand we are all familiar with, has changed its look after 16 years. Since 1999, Google has grown to be one of the most known and recognizable brands. However, it’s relied on an old looking, disproportionate, serif font which most designers would wrinkle...
A company’s logo should never be under estimated! It is what sets the tone for the customer and creates the all-too-important first impression. I can honestly say that I buy products based on creative labeling. I choose restaurants based on signage. I use websites based on...
I often find that clients get confused when I send them a zipped folder filled with different file types—even after placing them in individually labeled folders. Believe me, I LOVE simplicity, so I would never send anything more than what is needed, or without purpose....
What does your logo say about your business? If you haven’t thought about this before, consider it now. Your logo creates an impression. It will be one of the first things your customer will see and correlate to your business. While the design and messaging behind...
A lot has happened in the past 12 months! A Few Highlights: • Flair Studio was awarded the prestigious “Apex Award for Publication Excellence” & “One-of-a-Kind Publications” after work on a project titled “Shaping the New World of Healthcare.” • In July, Julie Nor walked the aisle to...
Flair Studio is excited to announce another award! Hermes Creative just announced the 2013 winners to honor the messengers and creators of traditional and emerging media. Flair Studio received the highest recognition as a Platinum Winner. From Hermes Creative: Hermes Creative Awards is an international competition for...
Do you ever see good design and it makes you stop and appreciate it? I do. And often, it’s super simple and to the point. While biking on my favorite loop the other day, I actually noticed a political sign. We all see them, usually monotone...
The elite “Aster Awards” defines the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. So it is with great enthusiasm and excitement that Flair Studio announces being named a 2012 Silver Winner. This comes after redesigning ThedaCare Magazine—an informative magazine serving Appleton and...